Document Type : Original Article
Authors
1 Building and Structure Research Institute, Cultural Heritage Research Institute, Tehran, Iran.
2 Islamic Azad University, Tabriz,, Iran
Abstract
In the era of globalization, the concept of creative tourism has become a planned innovation in attracting a variety of cultures and emphasizing historical heritage, posing a challenge for countries. Undoubtedly, ancient sites are a rich source of heritage and an ideal place for implementing creative tourism. The innovative prospect of this issue in the intangible heritage corridor is due to the continued existence of tangible works, including material and cultural heritage. To this end, the present research focuses on identifying the generative sites of this type of tourism in the World Heritage site of Tabriz Historic Bazaar. The research method is a mixed quantitative-qualitative and exploratory approach, using the Analytical Hierarchy Process (AHP) in library studies, historical documents, field observations, and in-depth interviews with 30 experts, specialists, and professors. The results indicate the effectiveness of both mental and tangible perceptions. Therefore, pairwise comparisons were made using the Expert Choice 2000 software, and the degree of inconsistency was measured, which was accepted due to being less than 0.1. Then, each subset was integrated into ArcGIS 10.8 software using Spatial Analyst functions, and weighted layers were introduced as completely suitable, suitable, unsuitable, and completely unsuitable in four criteria. The results indicate that completely unsuitable spaces, despite their rich material and cultural heritage, are being neglected as attractive places for tourists. Therefore, in terms of creating the potential for creative tourism, interventions are needed considering the cultural characteristics of the society.
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