Document Type : Original Article
Authors
1 Department of Urban Planning, Faculty of Planning and Environmental Sciences, Tabriz University, Tabriz, Iran
2 The University of Tabriz , Tabriz. Iran
Abstract
Tourism is considered as a factor in urban competitiveness. Knowing the factors that improve urban competitiveness through tourism in national and international markets facilitates planning for the development of cities. One of the appropriate tools to create a dynamic and purposeful organization is to use new management patterns, especially comprehensive quality management. The goal of comprehensive quality management is to create transformation in the way of performance and organizational activities; Therefore, in order to properly understand the importance of comprehensive quality management and its effectiveness, a deep belief in its concepts, philosophy and also its principles should be created. The purpose of this research is to identify and prioritize effective factors in the implementation of comprehensive quality management in relation to tourism competitiveness using the DPSIR model in Tabriz accommodation centers. This is a descriptive-analytical research that was selected among 14 experts (professors and specialists in urban planning-management-hospitality) regarding the subject of the research through purposive sampling. First, the respondents were asked questions about the three prominent and famous principles of total quality management (Deming's fourteen principles - Sink theory - Rajabbeigi and Salimi's six principles) through questionnaires and interviews, and after collecting information, the DPSIR model was used, and then using From the intended method (the six principles of Rajabbeigi and Salimi) and its influential variables (commitment, customer satisfaction, realism, participation and cooperation, training, continuous improvement) were identified in relation to the competitiveness of urban tourism in the centers of Tabriz.
Keywords
Main Subjects
)