Document Type : Original Article
Authors
1 University Tabriz University student
2 Department of Geography and Urban Planning, Faculty of Planning and Environmental Sciences, University of Tabriz
3 The University of Tabriz , Tabriz. Iran
Abstract
The airport is an integral part of a city's infrastructure that helps increase its commercial capacity. Airlines are the core of the transportation industry and one of the main pillars of the tourism industry, providing appropriate services to tourists is one of the requirements of the current competitive environment. Therefore, the present study seeks to assess the level of tourist satisfaction of Mehrabad Airport as one of the most important air transport infrastructure and of course tourism in the country, using the HOLSAT model, for this purpose, a descriptive-analytical and survey method has been used. The statistical population of the study is tourists who have traveled to Tehran province to do all kinds of tourism. The sample size is 100 tourists who were selected at random. A questionnaire was used to collect information and SPSS and Excel software were used to analyze the data. The results of the evaluation of tourist satisfaction in the HOLSAT model show the different levels of tourist satisfaction in terms of services and quality of tourism at Mehrabad Airport. In such a way that only the variables of air conditioning and traffic cost were in the win-win scenario mode and the rest of the variables are in the losing or intermediate mode. In general, it can be concluded that tourists' expectations are somewhat higher than their experience regarding the tourism situation at Mehrabad Airport, and this means dissatisfaction.
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